The buyer who wants to be the first to purchase and own the latest merchandise is known as an

• A. Follower
• B. Impulse Buyer
• C. Innovative Customer
• D. Retailer

Answer: (C)

Seeking to own the latest merchandise as soon as it hits the market reflects a buyer’s drive for novelty and status. The person who fits this pattern is an innovative customer—the type who wants to be among the first to try new products and is willing to take some risk or pay a premium to do so. This aligns with how innovators or early adopters engage with new offerings, often leading the way for others.

Follows the idea of waiting to see how things perform before committing, rather than jumping in right away; impulse buyers act on spontaneous urge rather than a plan to own the latest item; and a retailer is a business that sells goods, not a consumer buying pattern.