This customer usually waits to see what the latest trends will be, and is reluctant to try new products until friends have done so.

• A. Follower
• B. Impulse Buyer
• C. Innovative Customer
• D. Retailer

Answer: (A)

This describes follower behavior: a customer who tends to wait and see what the latest trends will be before trying them, and who wants friends or peers to have already tested a product before they commit. They rely on social proof—seeing others use it first—to build confidence. That cautious, later-adopter stance is what sets them apart from someone who acts on impulse or who seeks out new products right away.

Why the others don’t fit: an impulse buyer makes purchases based on a sudden urge, without waiting for trends or peer testing; an innovative customer looks for and adopts new products early and ahead of the crowd; a retailer is a business role, not a type of consumer behavior.