Which term describes a business that sells directly to consumers, often via home visits or demonstrations?

• A. Direct Selling
• B. Wholesaler
• C. Manufacturer
• D. Retail

Answer: (A)

Direct selling centers on selling directly to consumers, often through in-home visits or product demonstrations. This approach relies on personal contact to show how a product fits a customer’s needs and to complete the sale on the spot, typically away from traditional storefronts. Think of demonstrations at home parties or one-on-one consultations where the seller guides the customer through features and benefits.

This differs from other models: a wholesaler sells to other businesses, a manufacturer creates the products, and a retailer usually sells to consumers from a store or online. The key idea here is direct, consumer-focused sales in nontraditional venues, which is why this term fits best.