Which term describes a customer who shops for fun and does not always intend to purchase during every visit?

• A. Recreational Shopper
• B. Social cue
• C. Physical cue
• D. E-Commerce

Answer: (A)

A recreational shopper is someone who shops for fun and enjoys the experience, not necessarily with the plan to buy on every visit. Their motivation is leisure and curiosity, so their intent to purchase can vary from trip to trip. This term fits best because it specifically describes the enjoyment-driven approach to shopping, rather than a focus on social signals, physical cues, or online channels. Social cue and physical cue refer to signals that guide interaction rather than the shopper’s motivation, and e-commerce describes online shopping rather than a type of shopper. In practice, engage such customers with a welcoming atmosphere, offer information and recommendations if they ask, and avoid pressuring them to buy—they’ll decide what to purchase based on their experience and interest.