Which term describes a retailer that strictly sells its products online with no brick-and-mortar?

• A. Pure Play
• B. E-Commerce
• C. Accommodation
• D. Cooperation

Answer: (A)

The main idea here is a retailer that sells exclusively online, with no physical storefronts. That’s what “pure play” describes—the business operates only through online channels (website or app) and handles fulfillment from distribution centers or warehouses, not from brick-and-mortar locations. This makes it different from general e-commerce, which covers selling online but can include retailers that also run physical stores or other channels. The other terms don’t capture the online-only nature: they aren’t standard terms for describing a retailer’s lack of physical locations.