Which term describes the customer who spends time searching for the best price or deal on the item he or she is looking to purchase?

• A. Comparison Shopper
• B. Product Suggestions
• C. Social
• D. Resume

Answer: (A)

The behavior described is comparison shopping—the customer spends time looking for the best price or deal on the item they want to buy. This term fits best because it focuses on value and cost consciousness, not just liking a particular product or brand. A comparison shopper weighs options, comparing prices, features, warranties, and added costs to determine which option offers the best overall value.

As a helpful service responder, you can support this shopper by providing clear, side-by-side information about the options, including any current promotions or price-matching policies, and highlighting the total cost of ownership (shipping, returns, warranty, durability). Emphasize differences in value, such as longer warranty, better durability, or included accessories, so they can see why one option might save them more money in the long run. The other terms don’t fit because they point to different ideas—product suggestions focus on recommendations based on product attributes, social refers to interaction channels, and a resume is unrelated to shopping behavior.